Soft Gel Paste™ represents a completely new approach to food color formulation, delivering superior results over conventional food colors, especially when coloring icings and whipped toppings.      What's so great about Soft Gel Paste™? Nothing you have ever tried equals the coloring strength of these amazing colors. Imagine the coloring power of a paste in an easy-to-use gel. Soft Gel Paste™ is packaged in convenient squeeze bottles with a flip-top lid. By mixing and measuring using "drops" of Soft Gel Paste™, you can achieve precise, easy-to-repeat colors every time.      Why is Soft Gel Paste™ better than other colors? State-of-the-art food technology is why Soft Gel Paste™ has so many advantages over other food colors. Color molecule encapsulation creates a barrier that greatly reduces any aftertaste, while dramatically reducing fading. Soft Gel Paste's™ superior formulation can withstand the harsh freeze/thaw cycle without colors bleeding. Frozen cakes which are set out at room temperature will form condensation. Soft Gel Paste™ will not run with the moisture like other food colors. This technology controls fading to less than 20%, even in extreme conditions. Soft Gel Paste™ will not break down icings, especially the more delicate non-dairy whipped toppings. Just think, you now really can color non-dairy whipped toppings with deep, vibrant tones!     Soft Gel Paste is an effective coloring system with a long list of benefits: • It's consistent from batch to batch • It has coloring strength superior to any other food color • It will not separate or weep and does not harden • the base ingredients allow the color to disperse immediately so you actually use less color • It will color the more delicate non-dairy whipped icings and toppings without breaking them down      Soft Gel Paste™ will color: bread dough, cookie dough, cake batter, whipped toppings and icings, buttercream icing, royal icing, rolled fondant, gum paste, marzipan, compound coating and white chocolate (with addition of Flo-Coat). Use your imagination! Soft Gel Paste™ will color just about anything you need to color!